World-class marketers share insights and practices on how to market your hotels in a digitally-competitive world.
The Definitive Guide to Hotel Digital Marketing
SUPERCHARGE your hotel digital marketing skills with proven strategies.
Learn from an elite group of hotel digital marketing experts
NINE HOSPITALITY EXPERTS
7 insightful chapters created for marketers by marketers
1. EDUCATION & LEARNING
How technology should serve your marketing strategy
2. HOW TO EVALUATE YOUR HOTEL’S CURRENT MARKETING PERFORMANCE
How to evaluate your hotel’s current marketing performance.
3. WEBSITE OPTIMIZATION
The basics of a high-performance hotel website and how to implement them.
4. OPTIMAL CHANNEL MIX & OTA STRATEGY
Questions every hotel marketer should ask to optimize channel conversions.
5. STORYTELLING AND SOCIAL MEDIA
How to discover your hotel’s story and empower guests to tell it.
6. TARGETING & PERSONALIZATION
How to ensure your digital marketing is appealing to the right types of guests.
Learn strategies to stay current on hotel digital marketing.
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Learn from an elite group of hotel digital marketing experts.
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Be part of a community of positive and successful people who will push you to succeed.