Launch of A New Loyalty Program For Independent Hotels

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Headquartered in Boston, Massachusetts, Associated Luxury Hotels (ALH) is a global hospitality services company, representing over 600 hotels. ALH strives to empower and support independent luxury hotels and brand portfolios and owns the following operating groups:

  • Associated Luxury Hotels International (ALHI) – a leading global sales organization
  • WorldHotels™ – a flexible soft brand for upscale and luxury member hotels
  • TheList – a new global CRM and rewards program for independent luxury hotels and brands

TheList Rewards

When ALH decided to launch TheList Rewards, they knew they needed partners and technology that could both elevate and provide a seamless digital experience across the entire guest journey.

ALH chose Achiga’s Live Digital Experience Management Platform as the core technology stack to support a digital hub for everything their members need from bookings and notifications to personalize experiences and membership rewards history and redemption.

ALH had already licensed and implemented Achiga’s Live CMS to support the multi-property, multi-language global eCommerce websites for their WorldHotels Collections soft brand and ALHI global sales group.

TheList Rewards Select Property
TheList Rewards Your Reservation page

Objectives of the consumer facing loyalty website

The primary objective of the website is to get potential and existing guests to join the loyalty program, research properties and complete a reservation.

The secondary objective of the website is for loyalty members to conduct various activities related to the program, (i.e. view account status, benefits, offers, redeem a reward, etc.)

Anything but simple integrations

We used some clever tech and API expertise to build a sophisticated members portal with supplier integrations, including Cendyn’s eInsight and eLoyalty, Trust’s YourVoyageur CRS, Sabre’s Synxis CR and Nexus Sales Management Suite.

TheList Rewards Loyalty Page
TheList Rewards Sign Up


As you might expect, the team at ALH are spread around the globe. With Live CMS they have built-in segmented control that helps every member of their team contribute to the site whenever and wherever they are.

Complicated booking made easy

Members want an easy way to book using traditional card payment, rewards and airline miles. So, we made the booking process as seamless as checking in at the hotel itself. Our suite-specific booking integration with both SynXis, Trust and Cendyn’s eLoyalty applications means that guests can reserve where they want and how they want.

TheList Rewards Redeem Rewards Page
TheList Rewards Loyalty Login Achiga

Omnichannel digital experience management

ALH knows and understands that consumers today want great digital experiences. The ability to manage content effortlessly across multiple applications in multiple languages for hundreds of properties is at the forefront of being able to deliver great digital experiences. For this they rely on Achiga’s Live Digital Experience Management System.

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