Read this article to learn:

✔ Why adapting to responsive design is essential
✔ Why responsive design is good for SEO
✔ Why responsive design prevents a duplicate content penalty

Laptop, desktop, tablet, iPhone, Android … it seems impossible to have websites optimized for all these platforms! Thankfully there’s an answer, and it’s called responsive web design. This design strategy allows for a seamless transition between platforms. Above all else, this maintains a continuous user experience. Rather than merely resizing the elements on a page, responsive design works as a sort of flexible grid system; with different resolutions come different arrangements of the elements…

As a higher percentage of the population uses alternative platforms, the need to adapt responsive design into your development is essential. In fact, 67% of shoppers are more likely to buy from a mobile-friendly site. It not only allows for a better and more consistent user experience, it increases the economic potential for the website. It also helps boost SEO by allowing users access to the types of sites they want to see, creates link-building that will not be penalized by Google Panda for duplicate content, and ranks higher with Google for increased mobile searches. Not to mention you will be ahead of the curve by being responsive. This type of design involves for a single code base, allowing for a single team of developers and designers—ultimately this makes maintenance infinitely easier.

Of course, as with any website design, it must be executed in a visually appealing way. This means high-quality typography and images, intuitive navigation, and original and exciting content. Overall, we are highly responsive to this type of design!

For an example of a website built by Achiga using responsive design, check out the W Barcelona site on your desktop, tablet, and mobile.

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