Executives from Outrigger Hotels & Resorts, Cendyn and Achiga came together in one crowded breakout session at HITEC Houston 2018 to talk about how to enable automated, predictive and relevant guest engagement across the entire traveler life-cycle.
Watch the video and you’ll get hands-on advice from hospitality- and digital marketing experts facing this challenge in the era of AI and GDPR.
Watch this video to learn about:
✔ How to enable automated, predictive and relevant guest engagement across the entire traveler life-cycle
✔ Best practices from hotels delivering personalization at scale
Session moderated by Michael Bennett
Senior Vice President
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”When we talk about personalization as hoteliers, we spend a lot of time thinking about the guest journey and what happens from the moment people are thinking about traveling, booking, their pre-stay activities, the arrival, what happens on the property and when they leave. And the challenge today is that some parts of that journey have been optimized and some of them still maintain a lot of friction. So there is a challenge there. The bar has been set with very good personalization at some touch points in that journey and others have not kept up.Tim SullivanChief Revenue Officer, Cendyn